And by that i don't mean the ''dodgy'' 1980's Scottish pop duo...although that said being a product of that decade.... boom/bust, boom/bust.... i did indeed buy a Hue & Cry album... If i recall quite nifty dressers! Suits etc...and Scottish!

No the Hue And Cry to which i currently refer to is the tempo at which i find myself livnig both my 'office' and home life. i don't ''do'' this Festive thing so why should my pace of life feel like a gallop and not a trot?

It's all in the Preparation.... as in attempting to get so much completed and ready to go before the 25/12 date. Loathe it! Like some bizzare ritual, some minority ''blood sport'' but somehow find myself getting involved...

So how does it affect You my 'listener'? Well in addition to preparing the Biketreks 'gift wrap' service, present selection and gift vouchers.... we now have 'in-store' featured product. [This month it is all about the Pearl Izumi brand..Gavia Jackets, 3/4's and Bibtights.... prices and combined buying incentives.]

Add to that 'Specials'.... offers and [would You believe?] SALE notification! Let You into a secret my 'columnists' SATURDAY 27TH DECEMBER 2008...9AM. [S'hhh! But if You around the LA22 area on 24th December 2008 in the afternoon and have a glass of Tio Pepe to hand! Well who knows! You could be in luck so too speak!]

As i type this the 'gorgeous one' from Fed Ex due any second to collect more bikes, winter boots & bits for UK and International distribution..i kid You not! Pueto Rico anyone? ...And within 5days! .... Then later more to the lovely Royal Mail...door to door! Who needs those young internet pretenders? Not You! Not us! Stick with who and what You know, put your trust in us at this 'accute' time of the year.

We are here to save You all the Hue & Cry You really don't need!

I'm going to suggest that You keep in contact via the usual means...tel or email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it and we'll be ready to put the 'horrors of winter' in their place.

PS.

Have to say Hello to James and the guys and girls [hip and trendy!] from Sheffield University MTB Club... And don't dent the ''bloody van''!

And a massive congratulations to The Hodgson Family .... baby Benjarmin!.... Fantastic! More hats!